Action Craft Boats has new owner

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Action Craft Boats, including the Coastline and Coastal Bay brands, was sold by Flatsmaster Marine to CK Prime Investments, which announced that production resumed earlier this summer.

CK Prime Investments president Chad Kovarik plans to keep the brand names in place.

"I am excited to have an opportunity to be the new owner and restart production of such highly regarded flats and bay boats,” Kovarik said in a statement. “We have strategically kept key production personnel in place to oversee the success of the restart and continue building one of the best boats in the world. We will offer an awesome hull design, same great quality, just under new ownership."

Kovarik added Don Cary as vice president of sales and marketing to his team.

“The Action Craft brand is well-known,” said Cary. “Chad and I are both 100 percent committed to rebuilding the Action Craft dealer network.”

Action Craft is based in Cape Coral, Fla.

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