Action Craft Boats touts growth under new owners

Action Craft Boats is reflecting on four years under new ownership, a period in which it said it added a second manufacturing facility and 12 models.
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Action Craft Boats is reflecting on four years under new ownership, a period in which the Florida-based company said it added a second manufacturing facility and 12 models to the lineup and seen double-digit growth in each year.

Owner and president Chad Kovarik took over Action Craft on June 14, 2012, from the family that founded the company in 1981.

"The last four years have been quite a ride,” Kovarik said in a statement. “Wow, what an awesome support system with so many loyal fans, customers, repeat customers, pro teams, guides, dealers, employees and many more. It has not been easy, but this support system has helped make our crazy growth possible. We have grown [by] double-digits percentages for four consecutive years.”

The addition of a second manufacturing plant in northern Florida has made it possible for the company to increase production, Kovarik said.

“We look forward to further growth, as it is already lined up with high demand,” he said. “We won't stop growing until we hit the $100 million mark. It may take a few years, but we want to be the best customized high-end boatbuilder in the world.

“In 2014-2015, we really stepped up our game with focusing on high-end fit and finish, as well as making sure we use the very finest materials,” he said. “We buy as much materials as humanly possible here in the United States, and I do not mind paying more for these items. We will not imitate other builders.”

The company has 12 models — three bay models, eight flats models that can be converted to bass models and one technical poling skiff.

“We have been performing some R&D work to come out with two additional models at the end of the calendar year 2016,” Kovarik said. “These models, we believe, will fill in two blanks for the market where we see is missing. I can't release too much info now, as we have to iron out all the details in the upcoming months. It has been a challenge to balance growth with high demand, yet prepare for new models."

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