Active Interest Media Launches AIM Local

Publish date:

With boat shows being postponed across the country, Active Interest Media’s marine division continues to develop strategies to help its clients maximize their marketing efforts.

The latest venture, AIM Local, is focused on enabling businesses to reach boaters on a targeted, local scale.

“We’re enabling dealers — no matter the size — to pinpoint geographical areas via targeted e-blasts and paid social campaigns to attract new buyers utilizing our massive audience of interested, active boaters,” said AIM group president Gary DeSanctis. “You will reach boaters in your community without paying for a global audience.”

“Our targeted advertising tools can be customized to what works best for your business, from a large, regional scale all the way down to certain zip codes,” DeSanctis added.

“We have always done a very good job of putting out rich content across a broad national and international audience,” said AIM marketing innovation VP Eric Dallin. “With the cancellation of a significant number of local and regional boat shows — where a large portion of lead generation comes from — we went back to the products and services we offer and looked at how we can separate out our reach, and give those companies access to the local audience they would’ve reached at the shows.”

For more information on AIM Local, contact Donna Aschheim at or Julie Zub at

How can AIM Facebook Custom Audience help your business?

Trade Only Today is published by Active Interest Media. 


Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.