Active Interest Media Launches AIM Local

Publish date:

With boat shows being postponed across the country, Active Interest Media’s marine division continues to develop strategies to help its clients maximize their marketing efforts.

The latest venture, AIM Local, is focused on enabling businesses to reach boaters on a targeted, local scale.

“We’re enabling dealers — no matter the size — to pinpoint geographical areas via targeted e-blasts and paid social campaigns to attract new buyers utilizing our massive audience of interested, active boaters,” said AIM group president Gary DeSanctis. “You will reach boaters in your community without paying for a global audience.”

“Our targeted advertising tools can be customized to what works best for your business, from a large, regional scale all the way done to certain zip codes,” DeSanctis added.

“We have always done a very good job of putting out rich content across a broad national and international audience,” said AIM marketing innovation VP Eric Dallin. “With the cancellation of a significant number of local and regional boat shows — where a large portion of lead generation comes from — we went back to the products and services we offer and looked at how we can separate out our reach, and give those companies access to the local audience they would’ve reached at the shows.”

For more information on AIM Local, contact Donna Aschheim at or Julie Zub at

Trade Only Today is published by Active Interest Media. 


Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.

Galeon Launches Outboard Series

The first model in the series, the 325 GTO, will be powered by twin 350-hp Mercury Verados.

We Have Liftoff

Foil-equipped powerboats are poised to enter the mainstream recreational marine market.

Scania to Power Demo Viking 46

The Swedish engine manufacturer will use the boat in tournaments and other events to showcase its power options to the U.S. market.

Quick Hits: January 20, 2021

ShoreMaster, HydroHoist and Neptune rebranded as Waterfront Brands; Boats Group acquires more European brokerage sites; and Gill Fishing partners with rgyr agency.

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Parker Sponsors ‘Journey for a Cause’

An Indiana college student will embark on a 10-day passage from the Ohio River to the Gulf of Mexico to highlight inclusion and fishing.

With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.

Guy Harvey Foundation Awards Scholarships

The inaugural Legacy Scholarship went to four Florida high school seniors who are attending Nova Southeastern University.