Active Interest Media launches sportfishing TV show

Active Interest Media announced this week the creation of an all-new TV fishing show.
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John Brownlee

John Brownlee

Active Interest Media announced this week the creation of an all-new TV fishing show to complement its successful launch of Anglers Journal magazine.

Anglers Journal Television will be produced in conjunction with Warren Miller Entertainment and AIM Studios of Boulder, Colo., both subsidiaries of AIM, which also owns Soundings Trade Only.

Noted fishing authority John Brownlee joined AIM to serve as host and executive producer of the new series. Brownlee is the former host of the Sport Fishing Television series and is the former editor-in-chief of Salt Water Sportsman and Marlin magazines.

He is a familiar face to most saltwater anglers and is recognized as a light-tackle expert who has fished around the country and around the world for a wide variety of species.

Anglers Journal Television will air on the Discovery Channel’s Destination America network, which has a nationwide audience of about 65 million households. The show will debut at the end of June next year and run through December.

The AJTV team’s mission is to reflect the high journalistic standards that Anglers Journal magazine has established. Brownlee and his crew will create a show with a strong narrative, showcasing the fascinating places and people and great fishing found throughout the coastal United States and in several top international destinations, along with top-quality gear that enhances the fishing experience.

“It’s an exciting opportunity that I’ve been given,” Brownlee said in a statement, “the chance to work with the incredible team at Warren Miller Entertainment and the association with Anglers Journal. In just two short years, Bill Sisson and the entire AJ team have taken the outdoor magazine world by storm, producing a book that’s head and shoulders above anything else on the market in terms of editorial quality. I’m proud to be associated with both of these teams of consummate professionals.”

George Sass Jr., vice president, group editorial director of the AIM Marine Group, says Anglers Journal demonstrates AIM’s philosophy that a premium print product at the core of a media brand is essential.

“And the proof of concept was nearly instantaneous with Anglers Journal, allowing us to scale our footprint in the fishing category with a television product that will reflect the same editorial quality as the print experience,” Sass said. “I’m excited to have a team like John Brownlee and Bill Sisson directing our efforts.”

Many of the top companies in the marine industry have joined AJTV as sponsors, including Yellowfin Yachts, Yamaha Outboards, Raymarine electronics, Aquaflauge aquatic camo clothing, Momoi Monofilament and Diamond Braid fishing lines and Custom Rods by Dru.

Production begins in earnest in January and you can keep up with the team’s progress by visiting and “liking” the Anglers Journal Facebook page at Facebook.com/AnglersJournal.

The AIM Marine Group consists of Power & Motoryacht, Anglers Journal, Anglers Journal Television, PassageMaker, Soundings, Soundings Trade Only, Sail,Yachts International, Woodshop News, BoatQuest.com and Show Management.

AIM publishes some of the country’s leading consumer enthusiast magazines, including Yoga Journal, Backpacker, Vegetarian Times, Ski, Black Belt, American Cowboy, Log Home Living, Old House Journal, Oxygen and more.

The company’s five publishing groups — the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group and the Outdoor Group —reach more than 10 million readers in 85 countries around the world.

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