Active Interest Media names two to marine positions

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Active Interest Media's Marine Group Division announced that Sean O'Leary was named associate publisher of Soundings magazine and Jennifer Jones was named Marine Group marketing director.

O’Leary brings 12 years of publishing experience to Soundings, the sister publication to Soundings Trade Only. Using his talents as the former ad director of Saltwater Sportsman, Yachting and Motor Boating to his entrepreneurial skills from co-owning Boat Digest and Center Console Angler magazines, O’Leary, in the newly created position of associate publisher, is charged with growing ad revenue and developing profitable consumer-driven experiences. He also will work with the existing Soundings team to better position themselves in various marine marketplaces, including the development of the Pacific Northwest.

“I am thrilled to be part of the AIM Marine Group,” O’Leary said in a statement. “The timing is right for Soundings magazine to emerge as a leader in the marine industry and we are poised for significant growth in 2012.”

Additionally, Jones joins AIM in a newly created position as the Marine Group marketing director. She will have full responsibility for the marketing efforts of Yachts International, Soundings, Soundings Trade Only, PassageMaker and Woodshop News. Jones, with an M.B.A. in marketing and more than 25 years of marketing expertise, said the position at AIM Media “taps perfectly into my passion and experience.”

“Having an opportunity to work for an iconic marine brand like AIM Marine Group is a dream come true for me,” she added.

In her new role, Jones will focus on a brand-centric model that serves boating enthusiasts “based on a seamless multiplatform experience with multiple revenue streams.” She’ll look to develop strategic partnerships with national and international companies, both endemic and non-endemic, as well as deepen relationships with advertisers of the various marine properties through integrated marine campaigns.

“Having Sean and Jennifer join our organization is part of a long-term plan,” Gary DeSanctis, vice president and group publisher of the Marine Group, said in a statement. “We are thrilled to gain the expertise of these two seasoned professionals. AIM Marine Group is an emerging powerhouse and we see no limit to what our team can accomplish in 2012.”


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