Ad budget key to managing downturn

Author:
Updated:
Original:

Maintaining your advertising budget in a down economy can lead to increased market share.

A recent article in The New Yorker magazine looks at companies that have increased their advertising budgets during previous recessions and how doing so proved profitable.

For example, during the Great Depression, Kellogg doubled its ad budget and moved into radio advertising. By 1933, its profits had risen almost 30 percent, and it became what it remains today: the industry's dominant player.

Click here for the full article.

Related

The Reopening Continues

The widespread reopening continues.

Management in Uncertain Times

Reinforcing and following your vision.

Using Data to its Fullest Extent

Today’s marketing is more data-driven science than art.

Approaching Carbon Neutrality

Correct Craft aims for carbon neutrality by 2025.

The Industry’s Advocacy Priorities

NMMA’s president shares its two chief advocacy priorities.

Brunswick Acquires Navico

Navico joins its Advanced Systems Group.

Off the Hook

The iPhone is the key to a waterborne July Fourth weekend.

Switching Things Up

Digital switching sys­tems are becoming the industry norm.

The Case for Gender Equality

Is the marine industry doing enough?