Skip to main content
Updated:
Original:

Admission will be free at Fort Myers boat show

The Southwest Florida Marine Industries Association is taking a number of steps to help generate more sales for exhibitors at its Fort Myers Spring Boat Show, scheduled for March 12-15.

For starters, the association is offering free admission to the public. The association also cut expenses wherever possible, except advertising, and added a used-boat section (open only to exhibitors or association members) as an additional revenue source and advertising hook.

“Since show profits are taking the same hit as boat sales anyway, why not make the best of it?,” show manager John Good said in a statement.

He said the free admission approach “was a tremendous success” at the association’s Charlotte County Boat Show two weeks ago. Dealers there reported better-than-expected sales, and it was “a tremendous boon on the accessory side,” said Good.

“We know that simply increasing the crowds will not solve the challenges of the industry, but we definitely saw an increase in sales,” said Tom Hansen, president of the association, in a statement. “Every dealer I spoke with had stronger sales at this year’s Charlotte show than in 2008. And there is no doubt that just seeing so many people out looking at boats and talking to salesmen was a big boost to everyone’s attitude.

Click here for more.

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.