YachtWorld.com announced the agenda for Yacht Brokerage University sessions in Annapolis, Md., and Providence, R.I.
The 2012 agenda includes multiple open discussions that allow brokers to share best practices and discuss current events in the industry.
“Tips about BoatWizard are always in high-demand at the YBUs, and we see that brokers also enjoy networking and sharing ideas at the event,” Dominion Marine Media director of marketing Courtney Chalmers said in a statement. “We are adding a roundtable discussion to each session, in addition to the best practices panel that was launched last year.”
New agenda items include a presentation on social media that will provide more insight for brokers on how to use Pinterest to grow their business and a presentation focused on targeted selling techniques aimed at diverse audiences by age and national origin. In addition, an industry expert will share insights on a specific area of interest for brokers.
Each full-day session will feature a variety of technology, marketing and sales presentations, as well as discussion forums, networking and topics of local value to yacht brokers and industry leaders.
Pre-registration is required for the free events.