AIM announces new hires

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Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.

“I anticipate Andrea and Christina to be the catalysts we need for the kind of growth we are forecasting for the rest of this year,” said Jonathan Dorm, chief innovation officer of Active Interest Media, in a statement. “Our philosophy on custom, non-traditional content programs anchored by the Active Interest Media titles continues to attract top-notch talent as well as promising new clients.”

Kupfer joins the company with more than 20 years of brand, digital, email and strategic marketing expertise. Previously, she led a marketing consulting firm focused on healthcare technology, financial services, mobile technology and the publishing industry.

Erb LoVullo has a background in journalism. She previously worked at Outside magazine and has written for a number of publications including Men’s Journal and The New York Times. Prior to joining Catapult, Erb LoVullo was senior account executive at Verde Brand Communications where she led communications for many top-tier outdoor brands.

Catapult’s mission is to “facilitate dynamic conversations between AIM’s clients and its 40 million enthusiasts.” Catapult taps into AIM’s stable of industry experts, from equine and marine to outdoor and healthy living, to facilitate brands engagement via co-curated targeted messaging with its highly engaged audience.