Active Interest Media’s Marine Group launched a podcast series to present yachting and fishing experiences to its print magazine audiences in another way.
Andrew Parkinson, editor-in-chief of PassageMaker, said he initially thought about starting his magazine’s Trawler Talk podcast at last year’s TrawlerFest in Seattle.
“Surrounded by likeminded individuals passionate about the trawler lifestyle, I was struck by how so many of us love talking about our boats and experiences on the water with anyone within earshot for as long as they’ll listen,” Parkinson said. “There’s a natural connection that happens when boaters talk to other boaters. We saw an opportunity to make that connection more accessible to a broader audience through a cool new multimedia format.”
Each Trawler Talk podcast — new episodes drop weekly on “Trawler Talk Tuesdays” —
takes a deep dive into the long-range cruising lifestyle, from the origins of trawler design to safety, seamanship, DIY tips from the pros and destination stories from seasoned cruisers.
“In addition to appealing to our highly engaged audience of trawler and long-range cruising enthusiasts, we hope to inspire the dreamers out there, as well as help cultivate the next generation of trawler fans in this unique space of the boating landscape,” Parkinson said.
Anglers Journal, the Marine Group’s award-winning fishing quarterly, plans to increase its output of audio stories and podcasts, including its signature conversation program called The One.
During the last two weeks, Anglers Journal ran a six-part audio version of a feature published in its Spring issue. Each essay focused on a different species of fish. Listen to them here:
“We’re all consuming media in more and different ways today,” said Bill Sisson, editor-in-chief of Anglers Journal and editorial director of the Marine Group. “If you’re an avid angler, we want to make the fishing world come alive through compelling conversations, audio stories and video.”
“It’s an exciting time to be in the media business,” Sisson said of the potential of podcasts to reach new audiences, “and this is a natural extension for our brand.”
The Marine Group’s other magazines also plan to launch podcasts. (Soundings Trade Only is part of the AIM Marine Group.)