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AIM Marine Group promotes editors

Active Interest Media recently promoted Power & Motoryacht editors George Sass Jr. and Jason Wood.

Sass, a 20-year marine journalism and marketing veteran, was promoted to vice president, Marine Group editorial director. He most recently served as Power & Motoryacht editor-in-chief. In his new job, he will oversee content strategy for the Marine Group brands and work with the editors to grow and engage audiences across multiple platforms.

“I’m excited to work with such a fine group of editors, designers and writers across the AIM Marine Group. The amount of talent is really impressive and makes my job of ensuring we create the best products in each of our categories that much easier,” Sass said. “AIM’s commitment at the individual brand level and its audience-centric focus is a winning formula.”

Power & Motoryacht senior editor Jason Wood takes the reins as editor-in-chief of the magazine and is based in the company’s Essex, Conn., office. Prior to joining Power & Motoryacht in 2011, Wood served as the executive editor of Yachting, managing editor of Salt Water Sportsman and held editorial positions at Offshore magazine.

“Jason is a fine magazine craftsman and a pro at creating and writing multidimensional, on-message content,” Sass said. “His fresh thinking and skills will certainly ensure that Power & Motoryacht continues to serve the serious boater.”

The AIM Marine Group consists of Yachts International, Anglers Journal, PassageMaker, Soundings, Soundings Trade Only, Sail, Power & Motoryacht, Woodshop News, and Show Management.

Parent company Active Interest Media publishes some of the country’s leading consumer enthusiast magazines, including Yoga Journal, Backpacker, Vegetarian Times, Ski, Black Belt, American Cowboy, Log Home Living, Old House Journal and more. The company’s five publishing groups — the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group and the Outdoor Group — reach more than 10 million readers in 85 countries.

“We continue to focus our efforts on hiring the best people and promoting the best people. These moves will strengthen our position in the marketplace even more. With George’s talent and expertise I am certain that each one of our brands will continue to evolve beyond expectations,” said Gary DeSanctis, vice president and general manager of the AIM Marine Group.



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