Skip to main content

Alerion Yachts sold

AlerionYachts

Peter Eastman, the owner of Eastman Boats and Howard Boats, acquired Alerion Yachts, according to Scuttlebutt News. Terms were not disclosed.

Eastman bought the Alerion brand, which builds sailboats from 20 to 33 feet, from Peter Johnstone.

“I have loved Alerion Yachts since their inception in 1986,” Eastman told Scuttlebutt. “It is the pre-eminent daysailer brand worldwide. At the October U.S. Sailboat Show in Annapolis, I could not take my eyes off of the most recent models.” Eastman said he plans to introduce new models and grow the size range.

“Peter Eastman has a 20-plus-year track record of producing the beautiful Howard Boats sailboat range on Cape Cod,” Johnstone said. “I have known Peter since we were rivals in prep school sailing in the early 1980s. Later we were college sailing teammates. We became lifelong friends.”

Johnstone said Eastman expressed interest in Alerion after he recently accepted the chief executive position at MJM Yachts.

“Alerion deserves the full-time attention of an industry pro, so I agreed to sell Alerion to Peter,” Johnstone said. “Alerion will always be a favorite brand of mine. I’ve been privileged to play a role in Alerion’s turnaround and subsequent growth in the past two years. Peter and Alerion will thrive together. I plan to buy a new boat from them in the coming year.”

Eastman said the quality of the latest Alerions is the best he has seen. “We will continue with the current builder Randy Borges,” he said. “His quality is unmatched under 42 feet. The assembled build team has 15 to 20 years of experience with Alerion and represents the best of American boatbuilding talent. I will be further investing in Alerion’s future.”

Alerion plans to display at the Newport International Boat Show and the U.S. Sailboat Show in 2020.

Related

9_BREAKFAST

ABC 2022: A Full Schedule

The second day of the American Boating Congress included awards presentations, Capitol Hill sessions with lawmakers, an economic report, a state-of-the-industry address and statements from NMMA lobbyists.

1_GASPRICES

Gas Prices Soar to Record Highs

Oil supply concerns have lifted the average U.S. price of regular unleaded gasoline to $4.432 per gallon, according to AAA.

1_SEARAYWOMEN

All-Women Team Designs New Sea Ray

Parent company Brunswick Corp. said the achievement highlights its successes in promoting diversity in the marine workforce.

norm

Get Out Ahead of E15 Misfueling

With 15 percent ethanol-blended gasoline approved for summer use, “it’s déjà vu all over again.” Meanwhile, MRAA is offering a wealth of resources for dealers to get into the preowned market.

1_ABC

ABC Gets Underway in Washington, D.C.

The American Boating Congress opened yesterday, and NMMA outlined four pieces of legislation that are its top advocacy initiatives.

1_BENETEAUEARNS

Beneteau Reports Higher Boat Revenue, Flat Outlook

The builder said boat sales rose in the first quarter, with North American sales outperforming, but it did not change its full-year guidance.