Alumacraft redesigns its website

Author:
Updated:
Original:

Aluminum boat manufacturer Alumacraft launched a redesigned and feature-enhanced website.

"We've created this new site to be easy to use and fun to explore," vice president of sales and marketing Jerry Byron said in a statement. "It's all about making it easy for our customers to find out about our product and connect with Alumacraft owners and dealers in an exciting, user-friendly way."

New features include an updated navigation system, an enhanced dealer locator with Google Maps integration, an in-site search and social media links.

The site includes more detailed and photo-rich boat model pages with easy-to-read specifications, a model-selector menu and enlargeable floorplans. Alumacraft also has added an enhanced online catalog with print, download and search capabilities.

St. Peter, Minn.-based Alumacraft employs more than 200 workers to design, build and market 75 models of aluminum boats.

Related

Mustang Survival Hires PR Partner

Formidable Media will provide public relations for the safety gear and apparel manufacturer.

Southern Marinas Acquires N.C. Facility

Ocean Isle Marina along the Intracoastal Waterway is the latest acquisition of Southern Marinas Holdings II.

NMMA Reports Retail Trends for Cruising, Water Sports and Fishing Boats

A newly released section from its U.S. Recreational Boating Statistical Abstract shows record growth across these categories.

Smartgyro Expands Operations

The gyrostabilizer manufacturer moves to a larger facility and makes hires in anticipation of growth.

SmartPlug Adds Employee, Moves to Larger Facility

Andrew Lankford is named quality assurance engineer, while the move gives the company 40 percent more manufacturing space.

The Next Wavve

The smart-device-based navigation app expands functionality with real-time tide and current monitoring.

Dealers: Have You Added Service Staff?

This month’s Pulse Report survey addresses the service department. Take the survey here.