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Alumacraft redesigns its website

Aluminum boat manufacturer Alumacraft launched a redesigned and feature-enhanced website.

"We've created this new site to be easy to use and fun to explore," vice president of sales and marketing Jerry Byron said in a statement. "It's all about making it easy for our customers to find out about our product and connect with Alumacraft owners and dealers in an exciting, user-friendly way."

New features include an updated navigation system, an enhanced dealer locator with Google Maps integration, an in-site search and social media links.

The site includes more detailed and photo-rich boat model pages with easy-to-read specifications, a model-selector menu and enlargeable floorplans. Alumacraft also has added an enhanced online catalog with print, download and search capabilities.

St. Peter, Minn.-based Alumacraft employs more than 200 workers to design, build and market 75 models of aluminum boats.

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