Alumacraft redesigns its website

Author:
Updated:
Original:

Aluminum boat manufacturer Alumacraft launched a redesigned and feature-enhanced website.

"We've created this new site to be easy to use and fun to explore," vice president of sales and marketing Jerry Byron said in a statement. "It's all about making it easy for our customers to find out about our product and connect with Alumacraft owners and dealers in an exciting, user-friendly way."

New features include an updated navigation system, an enhanced dealer locator with Google Maps integration, an in-site search and social media links.

The site includes more detailed and photo-rich boat model pages with easy-to-read specifications, a model-selector menu and enlargeable floorplans. Alumacraft also has added an enhanced online catalog with print, download and search capabilities.

St. Peter, Minn.-based Alumacraft employs more than 200 workers to design, build and market 75 models of aluminum boats.

Related

Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.

Service to Send $1 Billion to State Wildlife Agencies

U.S. Fish and Wildlife Service will distribute funds to states to bolster conservation projects and recreational opportunities.

Quick Hits: March 1, 2021

Safe Harbor Newport Shipyard adds SF Marina floating dock array.

Patrick Supports Care Camps

The outdoors camps for children with cancer receive a first-time gift and marketing support from Patrick Industries.

Brunswick Creates Autonomy Position

The company promoted Jason Arbuckle to marine autonomy technology lead, with a focus on incorporating autonomous and driver-assist features into its product line.