American Sailing Association debuts new app

The American Sailing Association developed a sailing education app called Sailing Challenge.

The American Sailing Association developed a sailing education app called Sailing Challenge.

Originally designed as a teaching aid for ASA instructors to help illustrate the principles of sailing in an interactive format, the app has turned into a fun game to play regardless of the user’s level of sailing experience.

“The American Sailing Association has been responsible for almost one million ‘aha moments’ on the water,” ASA board chairman Lenny Shabes said in a statement. “We now hope to introduce another million people to that ‘aha moment’, this time aboard their personal mobile devices.”

ASA turned to longtime sailing enthusiast and Atari founder Nolan Bushnell.

Bushnell’s new educational software development company, Brainrush, worked with ASA to develop the educational video sailing game, using a teaching technique Bushnell refers to as “gamefication.”

“ASA’s Sailing Challenge combines video gaming technology and educational software, incorporating real brain science in a way that will fundamentally change how people learn how to sail,” said Bushnell in a statement.

A year in development, ASA’s Sailing Challenge is being introduced with six modules that unlock the mysteries of sailing.


ABYC names Content Director

Sarah Devlin will support ABYC’s events and communications, distributing content through various channels.

Ferretti Group Reports Strong Q1

The conglomerate saw revenues increase by 40 percent, with a record 56 yachts launched in the first quarter.

Florida Education Partnership Announced

The Guy Harvey Ocean Foundation and Florida Power and Light will collaborate on environmental education programs.

Sunseeker Taps OneWater for All U.S. Distribution

Expected to close in the third quarter, the deal is part of the newly formed OneWater Yacht Group’s growth strategy.

Mercury Expands VesselView Functionality

Its new SmartCraft Connect provides Raymarine and Garmin MFD users access to VesselView for information about SmartCraft-compatible engines.

Royal Huisman to Launch 171-foot Sportfish

The Dutch yard is collaborating with Vripack for what it calls the “world’s largest true sportfish yacht.”

A Luxury Tax in Canada?

The proposed federal budget includes a tax on luxury goods, including boats and cars.