American Sailing Association marks digital milestone

The American Sailing Association said it attained 100,000 Facebook followers during the Thanksgiving weekend.
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The American Sailing Association said it attained 100,000 Facebook followers during the Thanksgiving weekend.

The ASA said it has doubled its Facebook fan base since the end of last year by posting material that makes a direct connection with followers’ interests. With 100,000 page likes, the ASA said it is one of the top five sailing-related pages on Facebook in terms of followers.

“Although we are of the opinion that nothing beats being on the water, the American Sailing Association Facebook page allows people to stay connected to the sailing lifestyle between their sailing adventures,” ASA president Cindy Shabes said in a statement.

“We attribute our huge Facebook success over the last year to a steady stream of engaging content that allows our core demographic to engage emotionally with our brand and helps them learn more about sailing.”

As a leader in sailing instruction, much of the ASA’s content is educational. Besides publishing a series of sailing textbooks, the group said it produces in-depth and short videos on a range of sailing topics.

It also creates quizzes that challenge its audience to increase their sailing knowledge. Although all of the content is published on www.asa.com, promoting it on Facebook gives people an opportunity to share and engage with the ASA and its message. This, in turn, enables the ASA to attract new sailing enthusiasts and grow its audience.

“In addition to sailing education, our Facebook page promotes the sailing lifestyle,” ASA webmaster Nik Vale said. “By regularly posting the best of sailing related-content, people have been inspired to join a sailing club, take sailing lessons or charter a boat in exotic locations. It also continues to encourage people to follow their dreams.”

The ASA said it also curates third-party content and promotes it on its Facebook page. In addition to streamlining the vast amount of sailing information available on the Internet, doing so gives the ASA’s audience additional sailing resources that are reliable and helpful.

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