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AMI seeks profit-award ideas for IMBC

The Association of Marina Industries is accepting ideas for its third annual Best Profit Ideas Award.

The Association of Marina Industries is accepting ideas for its third annual Best Profit Ideas Award.

Industry members are invited to send in an idea that helped improve their business and increase their profits.

Ideas received by Oct. 30 will be reviewed by three certified marina managers serving as judges. The top three will be presented during a panel session at the Jan. 27-29 International Marina & Boatyard Conference at the Broward County Convention Center in Fort Lauderdale.

Afterward the IMBC audience will choose a winner. The winner will receive an iPad, a free AMI membership and complimentary registration to the IMBC in 2017.

"Our attendees benefit from idea sharing," AMI chairman Jeff Rose said in a statement. "The well-received Best Profit Ideas Award from last year proves this. We are excited to offer this for a third year."

Last year's winner was Serena Saunders of Captain John's Fawn Harbor and Marina in Fawnskin, Calif. She was honored for her "Increasing Profits through Search Engine Optimization, Reputation Marketing and Social Media," which helped increase website traffic to her facility by 60 percent from 2013-2014.

Those interested in submitting an idea must send an outline of it, projected revenue, implementation and actual revenue (if applicable) to the IMBC.

Submissions should include background, materials and training and should not exceed 1,000 words. The speaker attending IMBC also should include a speaker background.

Submissions should be emailed to IMBC event coordinator Kate Stanley at imbc@marinaassociation.org.

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