The "Wear It" campaign, a program from the National Safe Boating Council to increase life jacket wear, is being endorsed by the Association of Marina Industries.
The program is part of a national strategic plan to reduce recreational boating deaths and injuries, and a grant was given by the Coast Guard to the NSBC to carry out these objectives.
"AMI is committed to safe boating and we will be asking member marinas to help encourage boaters to wear life jackets and to keep life jackets in stock in their stores," AMI chairman Jim Frye said in a statement.
Currently, 48 states have implemented the "Wear It" campaign, educating boaters about water safety and new inflatable life jackets that are less cumbersome and more easily worn than previous life jacket styles. A survey is now being done with boaters to determine the effectiveness of the program.