Analyst: Ski and wakeboat sales outpace market

Wells Fargo said today that boat sales in the ski and wake segment are outperforming the broader powerboat industry.
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Wells Fargo said today that boat sales in the ski and wake segment are outperforming the broader powerboat industry, according to Statistical Surveys data, a trend the bank’s analysts attribute to the pace of builder innovation and share gains from other segments, such as sterndrives.

Statistical Surveys reported that ski and wake boat sales were up 7.6 percent through July, compared with a 3.7 percent gain in the industry’s main powerboat segments.

Wells Fargo analysts said in a research note that they believe Malibu Boats and MasterCraft Boats are continuing to consolidate ski and wake boat share from smaller competitors in the segment.

Wells Fargo said its core industry outlook is for a 6 percent growth in overall sales for the full year and a 9 percent gain in the ski-and-wake category.

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