Aqualuma redirects distribution focus

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Underwater lighting manufacturer Aqualuma, which is based in Queensland, Australia, is moving away from mass marketers to promote its products in the United States.

Aqualuma has announced strengthened relationships with distributors including master U.S. distributor CWR and Western Marine Marketing in California.

“Mass retailers, like West Marine, certainly play an important role in our industry for a wide range of boating products,” said Alexandra Bader, Aqualuma head of sales for North and South America, in a statement. “However, Aqualuma customers deserve the level of technical expertise and support from CWR, WMM and other qualified distributors that mass retailers simply cannot provide.”

Scott Jacobs, director of purchasing and sales for CWR, added, “CWR Whole Distribution is excited to be partnering with Aqualuma as their US Master Distributor. Aqualuma’s commitment to quality and customer service is among the best in the business. This new relationship gives us the opportunity to stock the entire Aqualuma lighting range and make it available to thousands of dealers in the U.S.”

Aqualuma has expanded distribution of its products in southern California with the appointment of WMM as a stocking distributor. WMM has been representing Aqualuma since 2005 and other leading marine equipment manufacturers on the west coast since 1982.

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