Sea Ray dealerships around the world are gearing up for AquaPalooza, the annual multilocation marine extravaganza that starts this weekend.
The signature event will be held Saturday on Tennessee's Chickamauga Lake by the Chickamauga Dam. Hosted by Erwin Marine Sales, the event will feature live music by Bud Lightning, giveaways and more.
Another 150 Sea Ray dealerships around the world will transform into official AquaPalooza sites as well. Most of the events will take place during the last two weekends in July, but other events are planned before and after these dates.
Last year, AquaPalooza attracted more than 10,000 boats and 30,000 guests to 120 events worldwide — a 42 percent increase from the inaugural event in 2006.
"We're creating quite a stir in the industry with AquaPalooza," said Rick Stone, president of Sea Ray Boats, in a statement. "The event is Sea Ray-inspired, but really it's all-inclusive and everyone is welcome. It's a testament to the boating lifestyle. And no other boat company can replicate AquaPalooza because we invite everyone. It will always be open, but always associated with Sea Ray."