ARI Network Services Inc. announced the launch of WebsiteSmart, its new website solution with integrated e-commerce.
"WebsiteSmart is designed to help dealers sell more new and used inventory, parts, accessories and service," product manager Brad Smith said in a statement.
"Driven by customers' day-to-day feedback, as well as a customer satisfaction survey that we conducted in 2010, WebsiteSmart makes it easy for prospects and customers to look up and purchase parts, garments and accessories, using ARI's library of more than 90 automatically updated OEM and aftermarket catalogs - all without leaving the dealership's website," he added.
New sales-driving features include a broader selection of catalogs within the parts and accessories content; a parts viewer with built-in search engine optimization so products can be found on Google, Yahoo or Bing; and a MyInventory tool, which displays new, used and rental inventory across multiple locations and gathers leads from potential customers to help dealers sell more units.
In addition, WebsiteSmart includes e-commerce for whole goods so dealers can sell inventory units online to be shipped or picked up in the store. Detailed tracking reports are integrated using Google Analytics.