ARI to integrate Channel Blade products

Author:
Updated:
Original:

ARI, a provider of technology-enabled solutions that help dealers, distributors and manufacturers maximize their profitability, announced that the Channel Blade product line will be marketed under the ARI brand.

ARI acquired Channel Blade Technologies in April 2009. During the last 18 months, both companies have operated with the goal of eventually integrating into one brand. Channel Blade provides websites, lead management and marketing automation solutions to the marine and recreational vehicle industries.

"Our decision to market the Channel Blade product line under the ARI brand follows the successful integration of the work force, products and customers within ARI," said Roy Olivier, president and CEO of ARI, in a statement.

"Both Channel Blade and ARI have great product loyalty and are recognized as leaders in their respective industries for providing customers with results-driven, technology-enabled solutions," he added. "By aligning both names under one, we will be able to present a unified brand to all our customers and strengthen our product offerings and customer service across the power sports, outdoor power, marine, RV and other equipment markets we serve."

The acquisition added more than $3.8 million in revenue during ARI's fiscal 2010, which ended July 31.

Click here for the full release.

Related

Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.

Polaris Names CEO and CFO

Previously interim executives, Michael Speetzen was named the CEO and Bob Mack the CFO of the Minnesota-based powersports company.

Sanlorenzo Reports Q1 Financials

The Italian builder continues to gain market share and expects to debut five models at Cannes in September and launch three new lines in 2022.