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ARI to integrate Channel Blade products

ARI, a provider of technology-enabled solutions that help dealers, distributors and manufacturers maximize their profitability, announced that the Channel Blade product line will be marketed under the ARI brand.

ARI acquired Channel Blade Technologies in April 2009. During the last 18 months, both companies have operated with the goal of eventually integrating into one brand. Channel Blade provides websites, lead management and marketing automation solutions to the marine and recreational vehicle industries.

"Our decision to market the Channel Blade product line under the ARI brand follows the successful integration of the work force, products and customers within ARI," said Roy Olivier, president and CEO of ARI, in a statement.

"Both Channel Blade and ARI have great product loyalty and are recognized as leaders in their respective industries for providing customers with results-driven, technology-enabled solutions," he added. "By aligning both names under one, we will be able to present a unified brand to all our customers and strengthen our product offerings and customer service across the power sports, outdoor power, marine, RV and other equipment markets we serve."

The acquisition added more than $3.8 million in revenue during ARI's fiscal 2010, which ended July 31.

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