Arizona event joins sober-boater campaign

Author:
Updated:
Original:

Desert Storm, a recreational powerboating event held annually at Lake Havasu, Ariz., joined ranks with Lake Havasu's new Designated Operator safety campaign, which urges all boaters to voluntarily assign one person on board to be a sober skipper for that day.

"Participants at Desert Storm understand the importance of sobriety when they're operating any boat," LakeRacer LLC president Jim Nichols said in a statement. "It's their responsibility to passengers, other boaters and themselves to not be intoxicated when they are at the helm of their boat.

"It's been one of the cardinal rules of Desert Storm since it began," he added. "We're pleased to be a part of the 2011 Designated Operator campaign and help spread the word to all boaters. Sober boaters are safer boaters. It's just that simple."

Desert Storm 2011, scheduled for April 27-30, features a 200-boat poker run; a high-speed shootout competition; a street party/boat display; and, along with the Platinum Power Boat Club, a Puttin' on the Wish event with complimentary high-performance boat rides to benefit the Arizona Chapter of the Make-A-Wish Foundation and the Havasu for Youth Organization.

Click here for the full release.

Related

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.

One Follows the Other

Will we see an economic shot in the arm this year?

When Leadership Needs to Make a Change

Business lessons from the America’s Cup.

One Big Way to Get Results

How to develop an effective company culture.

Delivering for the Industry

NMMA updates its advocacy agenda.

Success Strategies

Capitalizing on Americans’ interest in the outdoors.

Q&A with Huw Bower

Huw Bower, the president of Winnebago Outdoors, takes our questions.

‘If You Cannot Sell Boats, You Need a New Hobby’

A vast majority of dealers reported retail growth in January.