Arizona joins RBFF license program

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The Recreational Boating & Fishing Foundation announced that the Arizona Game and Fish Department will participate in the foundation's State Fishing License Marketing Program, which aims to increase license sales nationwide.

More than 30 states participate in the initiative, which the foundation developed to increase participation in the sport and generate awareness of the connection between fishing license sales and conservation efforts.

"We are delighted that Arizona has joined our Fishing License Marketing Program," said Frank Peterson, the foundation's president and CEO. "Together we hope to encourage anglers in their state and across the country to get back out on the water."

"RBFF is helping forge new ground on behalf of fish and wildlife management agencies in the realm of data analysis and marketing," said Larry Voyles, director of the Arizona Game and Fish Department. "Angling and the enjoyment of our outdoor heritage has been fundamental to building healthy families and has contributed greatly to the strong character of America. We are excited to partner with RBFF in this effort to enrich the lives of Arizonans by bring the joys of angling back into their lives."

The fishing license program was launched in March 2008 and continues to integrate radio advertising and public relations support from RBFF to enhance the direct-mail effort. States this year also have received e-mail marketing templates and tips for using social media.

To date, 33 state partners have sold nearly 840,000 fishing licenses through the program. Last year, it led to the sale of more than 290,900 fishing licenses and permits in 31 states. Based on these results last year's program also contributed to fish and wildlife management efforts with more than $5.7 million in gross program revenue.

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