ASA Electronics announced that it appointed Rachel West marketing director.
West will oversee strategic planning, digital marketing and brand management, ASA said in a statement. West has 12 years of combined education and experience in the recreation vehicle industry. She replaces Monica Pletcher, who is retiring.
ASA president Brent Barrow cited West’s "leadership and drive for continued improvement” as particular attributes.
"ASA Electronics has an innovative product offering and a diverse customer base, providing our team with the opportunity to work with many different industries and audiences,” West said.