Skip to main content

Atlantic Marketing signs two new clients

Aftermarket ignition component and diagnostic software manufacturer CDI Electronics and DC charging system manufacturer Balmar chose Atlantic Marketing Co. to represent their products in the Northeast and Mid-Atlantic regions.

“CDI Electronics and Balmar are widely recognized as premium suppliers in their respective categories,” Atlantic Marketing president Brandon Flack said in a statement. “We are pleased to offer our dealers and distribution partners the opportunity to expand their business with CDI and Balmar’s technically superior products and industry-renowned application support.”

“With the recent combination of CDI and Balmar, we were looking to augment our selling efforts in the Northeast and Mid-Atlantic regions with a firm who had deep relationships in both the powerboating and sailing communities,” CDI Electronics sales manager Thomas James said. “Atlantic Marketing meets our requirement and we are looking forward to expanding our business in all product lines.”

Related

MARINE-CONCEPTS

Marine Concepts Names Chief Executive

Industry veteran Terry McNew had a long tenure at MasterCraft, where he led the company through its initial public offering.

CED-MARINE

CED Marine Adds Sales Manager

Mark Sullivan previously spent more than 15 years at Navico and will cover the Southeast.

BWI-CONTEST

Writing Contest Open for Entries

Boating Writers International’s annual competition recognizes achievements in marine journalism, photography and videography.

DEALER-WEEK

MRAA’s Dealer Week Opens Tomorrow

The annual conference includes more than 20 educational sessions to help dealers adapt to the changing marketplace.

CRUISERS

Industry Mourns Cruisers Yachts Owner

K.C. Stock, who was 84, was known for his “commitment to the employees at Cruisers Yachts.”

GRANDBANKS

Grand Banks Purchases Florida Property

The parcel, which is opposite the company’s Stuart yard, has berths for up to nine boats and will increase service capabilities.

LIMESTONE-Q3

Limestone Boat Co. Posts Q3 Results

Unit production was down compared with the second quarter, and revenues decreased 33%.

SIREN-YAMAHA

Yamaha Dealers Now Carry Siren Systems

Siren Marine’s “Connected Boat” technology can be purchased and installed at more than 2,100 Yamaha outboard dealers.

Northpoint

Northpoint Expands Marine Presence

Northpoint Commercial Finance has partnered with Elite Recreational Finance to offer retail financing.