Australia debuts boating and fishing marketing campaign


Australia launched an industry-wide recreational boating and fishing campaign last Friday at the Sydney International Boat Show.

The campaign, dubbed “I Fish, I Boat and I Vote,” is designed to raise the awareness and impact of the boating and fishing industries.

The campaign was launched just weeks ahead of the Australian federal election, according to the Australian Recreational Fishing Foundation and Boating Industries Alliance Australia.

“There are over 5 million Australians who fish and boat every year. Fishing and boating is Australia’s favorite recreational pastime, it’s part of our way of life,” said Darren Vaux, Boating Industries Alliance Australia chairman, in a statement. “We must ensure that our politicians really understand the important economic, social and environmental benefits that fishing and boating brings to Australia.”

The policy platform sets out four core pillars:

• boating safety and education

• access and infrastructure

• regulatory reform

• industry and community support

“All Australians and all of Australia benefit from a successful fishing and boating sector,” said Allan Hansard, Australian Recreational Fishing Foundation managing director, in a statement. “ ‘I Fish, I Boat and I Vote’ sets out a policy platform which will provide for a secure future for us all. We’re talking to politicians … in every electorate around the country, encouraging them to consider what support and commitment they can provide to the 5 million Australians who take to the water each year.”

Click here for the full release.