Austrian builder unveils new market strategy

Austrian boatbuilder Dominator Boats announced plans to penetrate the Americas.
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Austrian boatbuilder Dominator Boats announced plans to penetrate the Americas, saying it has a new entry strategy for the market.

Dominator said it will engage industry veteran Constantinos “Cos” Constantinou, who will develop new markets for Dominator and be instrumental in the implementation of the company’s new strategy.

Dominator said it appointed Luxury Yachts LLC as its distributor for North and Central America and the Caribbean. The company also appointed Yachting Experts, which is under the leadership of Frank and Betty De Varona, as its new dealer for Florida.

Dominator said it is planning to broaden its footprint in the Americas through the continued appointment of established dealers. Relationships also will be fostered with Dominator ambassadors, key yacht brokers and other professionals in the industry.

“We’re very excited about our new strategy for the Americas,” Dominator CEO Alex Langhein said in a statement. “Dominator enjoys great respect in our core markets for its exceptional build quality and tailor-made approach. We’re eager to present our yachts in the Americas and welcome discerning yacht enthusiasts wishing to purchase and own something unique and made-to-measure.”

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