Autotether Marine hires PR firm - Trade Only Today

Autotether Marine hires PR firm

Author:
Publish date:

Wireless kill-switch manufacturer Autotether Marine chose Bonefish Communications to provide strategic marketing, advertising and public relations counsel.

"Our goal is to protect every pilot and passenger on America's waterways, and we need a strong marketing team to ensure that our message is heard," Autotether president Anthony Viggiano said in a statement. "Bonefish's reputation for exceptional marketing communications makes them the natural choice, and we're looking forward to a great relationship with their team."

Autotether specializes in the manufacture and marketing of wireless kill switches and man overboard indicator devices. Based in East Hartford, Conn., the company's radio frequency sensors connect wirelessly to any kill switch, sounding an alarm and shutting down engine operation within 1-1/2 seconds of a pilot or passenger falling into the water.

Bonefish offers marketing, advertising, and public relations solutions for the recreational and commercial boating and fishing markets. The Houston, Texas-based firm's clients also include NAMJet and Metal Shark Boats.

Related

And the Wait for New Boats Goes On

Ninety-five percent of marine dealers say they waited at least a month to get new-boat orders filled in August, and 35 percent say they experienced lead times of more than three months.

Consumer confidence at record highs

The economic indicator that Navico CEO Leif Ottosson watches first and foremost is consumer confidence, and The Conference Board’s measure of the American consumer’s mood delivered good news to Navico and the rest of the recreational marine industry at the end of August.