Skip to main content

Autotether Marine hires PR firm

Wireless kill-switch manufacturer Autotether Marine chose Bonefish Communications to provide strategic marketing, advertising and public relations counsel.

"Our goal is to protect every pilot and passenger on America's waterways, and we need a strong marketing team to ensure that our message is heard," Autotether president Anthony Viggiano said in a statement. "Bonefish's reputation for exceptional marketing communications makes them the natural choice, and we're looking forward to a great relationship with their team."

Autotether specializes in the manufacture and marketing of wireless kill switches and man overboard indicator devices. Based in East Hartford, Conn., the company's radio frequency sensors connect wirelessly to any kill switch, sounding an alarm and shutting down engine operation within 1-1/2 seconds of a pilot or passenger falling into the water.

Bonefish offers marketing, advertising, and public relations solutions for the recreational and commercial boating and fishing markets. The Houston, Texas-based firm's clients also include NAMJet and Metal Shark Boats.

Related

1_Seakeeper Ride 450_2023 Sportsman Open 232 Center Console

Seakeeper’s New System Targets Pitch

Seakeepeer, whose gyroscopic stabilizers set the marine industry standard for eliminating as much as 95 percent of a boat’s roll, is now turning its attention to eliminating pitch with their Seakeeper Ride system.

7_IMG_0254

Propeller Precision

Yamaha’s new $20 million foundry produces about 100,000 propellers a year

1_.MARTIN_FLORY

PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.

Screen Shot 2022-09-26 at 9.29.49 AM

Mack Boring Turns 100

The New Jersey-based engine and components supplier, started in 1922 by Edward “Mack” McGovern, today is still a family-run business.

2_IBEX

IBEX Canceled

Tropical Storm Ian is expected to strengthen into a hurricane and impact Florida’s west coast sometime Wednesday.

3_Manitou-MY23-VW06-Rotax-Engine-Cutaway-Feature

Clearing the Deck

Bombardier Recreational Products unveiled the Rotax outboard with Stealth Technology in August

AdobeStock_306648964

Shoring Up Your Defenses

Marine businesses are just as open to cyberattacks as all kinds of other businesses in nearly every industry