Wireless kill-switch manufacturer Autotether Marine chose Bonefish Communications to provide strategic marketing, advertising and public relations counsel.
"Our goal is to protect every pilot and passenger on America's waterways, and we need a strong marketing team to ensure that our message is heard," Autotether president Anthony Viggiano said in a statement. "Bonefish's reputation for exceptional marketing communications makes them the natural choice, and we're looking forward to a great relationship with their team."
Autotether specializes in the manufacture and marketing of wireless kill switches and man overboard indicator devices. Based in East Hartford, Conn., the company's radio frequency sensors connect wirelessly to any kill switch, sounding an alarm and shutting down engine operation within 1-1/2 seconds of a pilot or passenger falling into the water.
Bonefish offers marketing, advertising, and public relations solutions for the recreational and commercial boating and fishing markets. The Houston, Texas-based firm's clients also include NAMJet and Metal Shark Boats.