Autotether Marine hires PR firm - Trade Only Today

Autotether Marine hires PR firm

Author:
Publish date:

Wireless kill-switch manufacturer Autotether Marine chose Bonefish Communications to provide strategic marketing, advertising and public relations counsel.

"Our goal is to protect every pilot and passenger on America's waterways, and we need a strong marketing team to ensure that our message is heard," Autotether president Anthony Viggiano said in a statement. "Bonefish's reputation for exceptional marketing communications makes them the natural choice, and we're looking forward to a great relationship with their team."

Autotether specializes in the manufacture and marketing of wireless kill switches and man overboard indicator devices. Based in East Hartford, Conn., the company's radio frequency sensors connect wirelessly to any kill switch, sounding an alarm and shutting down engine operation within 1-1/2 seconds of a pilot or passenger falling into the water.

Bonefish offers marketing, advertising, and public relations solutions for the recreational and commercial boating and fishing markets. The Houston, Texas-based firm's clients also include NAMJet and Metal Shark Boats.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.