Avala Marketing Group to be acquired

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Austin, Texas-based Rollick said that it planned to acquire the Avala Marketing Group on Sept. 30. Terms were not disclosed.

Rollick said in a statement that the acquisition will let it provide manufacturers and retailers in distributed dealer networks an “efficient and effective end-to-end marketing solution.” Rollick said it will become the first enterprise lead management solution connecting OEMs and dealers in the marine, powersports, RV and industrial equipment industries.

Avala has focused on digital strategy for OEMs in the marine, RV and industrial equipment industries. AVALA is the only OEM-to-dealer marketing automation, lead nurturing and loyalty management platform with this specific vertical focus.

“Over the last several months we began to search for a partner that was committed to investing in our clients, employees and technology,” said Steve Pizzolato, founder and CEO of Avala Marketing Group, in the statement. “Rollick felt like a natural fit. It also offers a dealer complement to our OEM strategic positioning and a technical complement to our Aimbase Marketing Automation and CX software.”

Bernie Brenner, CEO of Rollick, said his company would accelerate investment in the “robust marketing solutions” that Avala has built. He said Pizzolato would continue to work with Avala, which will become known as Avala Inc., a Rollick Company.

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