FORT LAUDERDALE — A number of companies and industry professionals received awards this week at the Fort Lauderdale International Boat Show, including the inaugural industry marketing competition and the Boating Writers International grand prize.
Marine Marketers of America held a luncheon Thursday afternoon to announce the results of the association’s first North American marketing competition. The new Neptune Awards are for marketing communications efforts judged Best in Class by a jury of marine industry marketing experts.
The competition drew 46 entries from 24 companies representing a range of brands, boats, products and services. The winners are:
• Grady-White Boats, of Greenville, N.C.: Best Print Advertising Campaign (series)
• Grand Banks Yachts, of Seattle: Best Print Advertisement (spread)
• YachtWorld.com, of Seattle: Best Print Advertisement (single-page ad)
• True North Yachts, Pearson Marine Group, Warren, R.I.: Best Collateral Single Piece
• Mercury Racing, Fond du Lac, Wis.: Best Product Literature
“There is clearly outstanding marine marketing work under way in our industry, and the winners have every reason to be very proud of their recognition and distinctive achievement,” said Sally Helme, MMA awards committee co-chair and publisher of three Bonnier Marine Group magazines.
BWI announced the winner of its annual top writing award during the group’s membership meeting this morning. Freelance writer Marlin Bree won the West Marine Writer’s Award, and a $5,000 check, for his story, “The Old Man and the Inland Sea.”
Published in the January/February 2007 issue of the U.S. Power Squadrons’ magazine The Ensign, it is a true story of an attempted rescue of a fishing partner by a 62-year-old mariner during a late-November storm on Lake Superior. Bree said the story was inspired, in part, by Ernest Hemingway’s “The Old Man and the Sea.”
Douglas A. Campbell, senior writer for Trade Only's sister magazine Soundings, was cited for writing excellence for his December 2007 story on Walter Cronkite, "The most trusted old salt in America."
Judges said it was "a completely crafted piece that is a pleasure to read from start to finish."
— Melanie Winters