Skip to main content

Azimut Yachts adds dealer in China

Azimut Yachts appointed Simpson Marine as its exclusive dealer in Beijing and Tianjin, China.

As part of a new multiyear partnership agreement, Simpson Marine will open a dedicated sales office in Beijing and become the exclusive dealer for Azimut Grande yachts throughout China.

The dealer will also launch new service facilities for Azimut owners in Tianjin, the largest coastal city in the northern part of the country.

The agreement builds on the company’s long-established partnership with Azimut. Simpson Marine has represented Azimut Yachts in Asia for 27 years.

Simpson Marine, which celebrates its 30th anniversary this year, will continue to represent Azimut Yachts as the exclusive dealer in Singapore, Malaysia, Hong Kong, Taiwan and Guangdong, Guangxi and Hainan provinces in China and will additionally become Azimut’s exclusive dealer in Beijing and Tianjin.

Simpson Marine also will become the exclusive dealer for Azimut Grande yachts across all of China. Azimut said the appointment reflects the dealer’s proven expertise in large-yacht sales and reflects the growing importance of the Azimut Grande collection to the China market.

“I am extremely pleased with the renewal and enlargement of the contract with Simpson Marine, one of Azimut Yachts’ historical partners who, for more than 27 years have been working with us in this huge and complex market,” Azimut Yachts sales director Marco Valle said in a statement.

“Simpson Marine has been a real ambassador for Azimut in Asia. The number of Azimut yachts already present in the area and the strong appeal of our brand in China have helped build Azimut into the leading brand in the market. Offering strong local presence and support is a requirement that we can readily satisfy through our direct offices and with our partnership with Simpson Marine.”

“We see this partnership agreement as a great opportunity for us to expand and consolidate Simpson Marine’s and Azimut’s presence in China,” Simpson Marine managing director Mike Simpson said in a statement.

“Azimut and Simpson Marine are longtime partners, and this milestone will see that partnership go from strength to strength. As interest in the yachting lifestyle continues to grow in China, we believe it is important that we have a presence in China’s capital city to support yacht buyers in this key market.”



Who Is Watching Us Fish?

NOAA has started electronic tracking of charter boats in the Gulf of Mexico. Could recreational anglers be next?


Cox Expands Partnership with Gulf Yachts

The diesel outboard manufacturer said the agreement adds Bahrain and the UAE to Gulf’s territories in Qatar, Oman, Kuwait and Lebanon.


Evoy Announces New Round of Capital

The Norwegian electric inboard and outboard manufacturer said it will use the funds to further develop its propulsion systems.


Newport Show Accepting Applications for Product Awards

The Newport for New Products program recognizes new boats, gear and more based on design, innovation and value to the consumer.


Freedom Boat Club Expands in Wisconsin

Parent Brunswick Corp. said it will open five new locations for this year’s boating season.


ABC 2022: That’s a Wrap

The American Boating Congress concluded Friday with an award presentation, discussions with representatives, a midterm election report from political analyst Charlie Cook, and a panel discussion about electrification.


Godfrey Breaks Ground on Expansion

The company said the additional manufacturing and warehouse space in Elkhart, Ind., will enable an increase in production.


Highfield USA Hires New President

The RIB builder said Christophe Lavigne will help develop the brand and operations in North America.