Azimut Yachts adds distributor in Hong Kong

Azimut Benetti Group launched Azimut Yachts Hong Kong in partnership with Thomas Woo.
Publish date:
Updated on

Azimut Benetti Group launched Azimut Yachts Hong Kong in partnership with Thomas Woo.

Azimut has invested in a local partner by opening branded Azimut Yachts sales and service offices with a partner committed and focused on Azimut Yachts only. The Italian shipyard will provide assistance ranging from the purchase of a yacht to dedicated after-sales services.

The builder has already supplied several large Azimut Grande yachts, the flagship collection in the Azimut Yachts range, to several influential buyers, the company said.

The new offices will be based in Aberdeen Harbour Hong. From their waterside location they will offer assistance on Azimut Yachts, servicing, berthing, licensing and registration. An Azimut service manager will relocate from Italy to Hong Kong.

“Azimut Yachts is the No. 1 yacht brand across Asia, and I am thrilled by our new exclusive partnership,” Woo said in a statement. “Azimut design and the stunning Italian styling lead the industry, and the Azimut quality and features are the second to none.”

The company also announced a continuing strategy to build on its 28-year history in the Asian market. The past year has seen Azimut launch Azimut Yachts Indonesia and Azimut Yachts Thailand, expanding the brand’s presence in the Southeast Asian market.

The coming launch of local partnerships Azimut Yachts Hong Kong and Azimut Yachts Singapore mark the next chapter in Azimut’s market distribution partnership strategy as the company establishes exclusively branded offices across the region.

Until recently, Simpson Marine had been Azimut Yachts’ exclusive dealer for much of Asia. Because of changing strategies, the two will part ways.

“We are proud to have represented Azimut Yachts in Asia for almost three decades,” Azimut Yachts sales director Marco Valle said in a statement. “While our business strategies no longer align, I am confident that we will both continue to grow and develop as leading brands in the Asian yachting industry. We will continue to share our common values of quality, excellence and commitment to the industry.”


Mass Customization

Groupe Beneteau’s partnership with digital manufacturer PTC will help the boatbuilder become more efficient, while using augmented reality to personalize new boats.