Bass Cat and Yar-Craft named Jason Bragg as the national sales manager for both boat brands.
Bragg will oversee all Bass Cat and Yar-Craft domestic sales in the United States, organizing staff and territories, as well as providing input on marketing and product research.
Bragg has 23 years of experience in the fiberglass freshwater fishing boat industry, including research and development, manufacturing, customer relations, warranties, sales and marketing.
“Jason’s experience and determination will help us define target markets to expand our dealer network,” Bass Cat and Yar-Craft president Rick Pierce said in a statement. “Our goals are aggressive going forward, and Jason will play a big part in helping us achieve success.”
Owned by Correct Craft, Bass Cat builds bass boats from its headquarters in Mountain Home, Ark. Yar-Craft builds walleye fishing boats.