Bass Pro Shops is honoring veterans in November and December by hosting fundraising months that invite customers to support two organizations for service members, military families and veterans.
Through the end of the year, Bass Pro Shops will provide the donation program for the United Service Organizations and AMVETS at its stores across the country. Bass Pro Shops will promote the organizations and provide fundraising opportunities for them.
"Bass Pro Shops has a long history of supporting our military, veterans and our families, especially through their vast amount of outreach. It is truly amazing the direct impact we are accomplishing in partnering with them," said Stewart Hickey, AMVETS national executive director, in a statement.
“All proceeds derived from our partnership are used in supporting programs including Warrior Transition Workshops and our National Career Centers. Both of these programs directly assist returning veterans in overcoming issues like high unemployment rates and PTSD, enabling them to return to productive civilian lives. The effort that Bass Pro puts into their patriotic initiatives is awe-inspiring, and we graciously thank them for making a difference."
During the past six years, Bass Pro Shops helped raise $1.5 million on behalf of the two organizations.
"When service members are far from home, the USO provides them with programs, like USO2GO, which connect them back to their loved ones," said Kristina Griffin, USO Director of Corporate Alliances. "The items in our USO2GO kits include comforts of home, like snacks, coffee, video games and sporting goods. Support from Bass Pro Shops and their customers this holiday season will help us support our nation's military and show them that their country appreciates their service."
Bass Pro Shops regularly hosts Military Discount Days for servicemen and women, which start on the 15th of every month and last one week. During this time, active-duty and retired military service members receive a 10 percent discount off regularly priced merchandise by presenting a valid military identification card.
Support for military personnel is a personal passion for Bass Pro Shops founder Johnny Morris. For his contributions and support of the military, the National Infantry Foundation and the Army’s Chief of Infantry awarded Morris the Civil Level Order of St. Maurice.