Skip to main content

Beneteau adds dealers in Central and South America

Last month Beneteau America unveiled a new organization to lead its strategy in the Americas with a single north/south axis.

Now Central and South America are under the management of Bruno Gouezigoux, reporting to the Beneteau America office based in Annapolis, Md.

“Joining forces in the Americas makes a lot of sense,” Beneteau America president Laurent Fabre said in a statement. “From a product standpoint, these markets share very specific needs — from air conditioning to range, access to the water and standard equipment level. As the economies of South American countries continue to grow, so does the domestic demand for Beneteau sailboats and powerboats; sharing our resources efficiently to support our dealers is all the more critical.”

“Many of our partners, including Volvo and Navico, have already adopted a similar organization structure for the Americas, which further facilitates our collaboration with them across the entire zone,” Fabre said.

The efforts of Beneteau America in expanding the dealer network have already resulted in the appointment of four new dealers in Central and South America:

• Italia Motor and Marina, of Guatemala City, for the distribution of sailboats and powerboats in Guatemala

• Costa Rica Yacht Sales, of Quepos, Puntarenas, for the distribution of powerboats in Costa Rica

• Andromeda Yachts, of Panama City, for the distribution of sailboats and powerboats in Panama

• Figure de Proue, of Cartagena, Colombia, for the distribution of powerboats in Colombia

Related

norm

Who Is Watching Us Fish?

NOAA has started electronic tracking of charter boats in the Gulf of Mexico. Could recreational anglers be next?

1_COX

Cox Expands Partnership with Gulf Yachts

The diesel outboard manufacturer said the agreement adds Bahrain and the UAE to Gulf’s territories in Qatar, Oman, Kuwait and Lebanon.

1_EVOY

Evoy Announces New Round of Capital

The Norwegian electric inboard and outboard manufacturer said it will use the funds to further develop its propulsion systems.

1_NEWPORTPRODUCTS

Newport Show Accepting Applications for Product Awards

The Newport for New Products program recognizes new boats, gear and more based on design, innovation and value to the consumer.

1_FREEDOMWISC

Freedom Boat Club Expands in Wisconsin

Parent Brunswick Corp. said it will open five new locations for this year’s boating season.

1_HEESE_TRIGG

ABC 2022: That’s a Wrap

The American Boating Congress concluded Friday with an award presentation, discussions with representatives, a midterm election report from political analyst Charlie Cook, and a panel discussion about electrification.

1_GODFREYELKHART

Godfrey Breaks Ground on Expansion

The company said the additional manufacturing and warehouse space in Elkhart, Ind., will enable an increase in production.

1_HIGHFIELD

Highfield USA Hires New President

The RIB builder said Christophe Lavigne will help develop the brand and operations in North America.