Last month Beneteau America unveiled a new organization to lead its strategy in the Americas with a single north/south axis.
Now Central and South America are under the management of Bruno Gouezigoux, reporting to the Beneteau America office based in Annapolis, Md.
“Joining forces in the Americas makes a lot of sense,” Beneteau America president Laurent Fabre said in a statement. “From a product standpoint, these markets share very specific needs — from air conditioning to range, access to the water and standard equipment level. As the economies of South American countries continue to grow, so does the domestic demand for Beneteau sailboats and powerboats; sharing our resources efficiently to support our dealers is all the more critical.”
“Many of our partners, including Volvo and Navico, have already adopted a similar organization structure for the Americas, which further facilitates our collaboration with them across the entire zone,” Fabre said.
The efforts of Beneteau America in expanding the dealer network have already resulted in the appointment of four new dealers in Central and South America:
• Italia Motor and Marina, of Guatemala City, for the distribution of sailboats and powerboats in Guatemala
• Costa Rica Yacht Sales, of Quepos, Puntarenas, for the distribution of powerboats in Costa Rica
• Andromeda Yachts, of Panama City, for the distribution of sailboats and powerboats in Panama
• Figure de Proue, of Cartagena, Colombia, for the distribution of powerboats in Colombia