Skip to main content

Big-boat sales spur brokerage gains

Among boats larger than 55 feet, U.S. yacht brokerage sales surged in February, the third month in a row that big-boat sales have outpaced the same month a year earlier.

Sales recorded by member brokers were up by more than 50 percent compared to February 2009, and the valuation of those boats increased by more than 100 percent.

Across all sizes, unit sales grew by a third, from 1,323 in February 2009 to 1,759 boats last month, and the value of those sales increased from $132 million to $221 million. Combined with January, the number of boats sold was reported at 3,367, a 31 percent increase over 2009, and valuation was $411 million, up 55 percent.

Sailboat sales, after lagging behind the rise in powerboat sales in January, were up sharply in February, leading the market with unit sales 41 percent higher (at 367 boats) and valuation up 77 percent (to $28 million).

All sizes of boats sold better in February than the same month a year earlier, with increases in unit sales of at least 29 percent. And while boats over 55 feet made the largest gains, strong sales were also recorded among boats 36 to 45 feet long, with 364 boats changing hands - 44 percent above February 2009.

The only negatives in February's report were that unit sales overall lagged slightly behind the five-year average for the month, with 1,759 total boats sold, compared to an average of 1,888. Also, as a reflection of the slowness of the big-boat market throughout the recession, it's not surprising that the average time on the market for the boats over 55 feet sold this year so far is up about 40 percent, to 515 days.

A more detailed report on February 2010 brokerage sales, including a special report on Gulf Coast sales, will appear in the April issue of Soundings Trade Only.

— John Burnham,



Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.


Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.

1_WINTRON copy

Wintron Announces Virtual Show

The electronics distributor will hold its distributor show Nov. 2-9, allowing dealers to interact with sales representatives via phone, email or online chat.


Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.


Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.