Dealers are invited to take a brief five-question survey to ask about January market conditions and winter boat shows.
The survey also has room for additional comments.
In addition to taking the pulse of market conditions in January, his month’s survey asks dealers about what the biggest inhibitors are to purchases at boat shows. It also gives an option for those who are not having any trouble closing deals.
The Pulse Report — administered in conjunction with Baird Research, the Marine Retailers Association of the Americas, and Trade Only Today — analyzes industry data points such as new-boat demand, inventory levels and access to credit.
The reports also include the Marine Retail Sentiment Index, a confidence index for retailers. It provides a glimpse into how dealers feel about current and future market conditions.
The MRAA and Baird Research launched the Pulse Report in 2013. Trade Only now partners with Baird to participate in distributing the survey and reporting its results.
Click here to take the survey.