A recent direct-mail effort helped increase boat registrations in Oregon and raised thousands of dollars for fish and wildlife efforts.
The Lapsed Boat Registration Pilot Program was developed by the Recreational Boating & Fishing Foundation in partnership with the Oregon State Marine Board and the Oregon Department of Fish & Wildlife. In April, the owners of 17,159 lapsed boat registrations, who had not renewed their registrations since 2007, were sent direct-mail pieces reminding them about the importance of renewing their registration.
A total of 765 lapsed boats were registered during the evaluation period and more than $20,000 was generated in net revenue. The new registrations also generated an estimated $25,000 in additional revenue for Oregon through state gasoline taxes and allocations from the Sport Fish Restoration and Boating Trust Fund.
"These findings demonstrate the power of continuous communication with your customers," RBFF president and CEO Frank Peterson said in a statement. "These additional renewals will help support critical boating safety programs and boating infrastructure efforts in Oregon. We are encouraged by the results and, moving forward, we hope to expand boat registration pilot programs to additional states."
The Lapsed Boat Registration Pilot Program is an extension of RBFF's ongoing direct-mail efforts with state fish and wildlife agencies. Thirty-two states currently participate in the program, which has contributed more than $4 million in gross revenue to date for fish and wildlife management efforts.