Skip to main content

Boat sales are on pace to exceed 2012 levels

New bellwether data from Info-Link suggest that if boat sales continue to be strong in warmer states for the duration of the year, 2013 could close about 6 percent ahead of 2012.

That’s according to Jack Ellis, managing director of the Florida firm, which tracks marine industry sales and trends.

The gain is largely attributable to an increase of about 10 percent in sales of outboard boats 15 feet and larger, Ellis told Trade Only Today.

PowerPoint Presentation
PowerPoint Presentation

Sterndrive sales are continuing to decline and they figure to be about 8 percent lower for the year if current trends continue. “They’re definitely putting a drag on everything else,” Ellis said. “But I think ultimately the story is we’ve had a pretty good year, especially for the bulk of the market.”

November and December account for only about 5 percent of the year’s sales, so barring a large aberration, things are unlikely to shift much, Ellis said. “No matter what happened in November, you’re talking about 3 percent of annual sales. It’s just not going to move the needle much either way,” he said. “It has relatively little bearing on the overall market for the year. The die has been cast.”

“We are now at the point — late October through early January — where our market is in the hands of Florida,” Ellis said, adding that Texas and Louisiana also play a role, and to a lesser extent, Southern California and the Carolinas.

“The good news is those states are doing well,” Ellis said. “They’re firing on all cylinders — in Florida with the housing markets coming back, and likewise with Southern California. Sales in all of these states are chugging along quite nicely, so we are going to close out the year with a strong finish. As I recall, the general consensus late last year was that unit sales would be up about 5 to 10 percent in 2013. I looks like we’re going to be on the right side of this forecast.”

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Retired CG Officer Joins Commonwealth PR

Chad Saylor, who served as a public affairs officer, is an account executive with the Virginia-based public relations and marketing firm.