Skip to main content

Boat sales show gains in December

Sales in two aluminum boat categories and the largest segment of fiberglass boats saw solid gains in December, contributing to 9.2 percent growth in the industry's main powerboat segments and brightening what is typically the slowest sales month of the year.

Sales of aluminum fishing boats climbed 13.8 percent, to 694, compared with December 2010, and sales of pontoon boats rebounded from a downturn in November 2011, rising an even larger 22.7 percent, to 222, from December 2010, according to figures compiled by Aarn Rosen, national sales manager at Statistical Surveys Inc.

Sales in the high-volume 11- to 40-foot outboard fiberglass segment rose 10.5 percent in December, to 1,040 boats. Sales in the core 14- to 30-foot fiberglass segment were up only 0.7 percent, or two boats, to 274, but they improved from November 2011, when they fell 2.9 percent.

Sales of all fiberglass boats, including personal watercraft, rose 3.8 percent, from 1,922 units in December of 2010 to 1,997 last month.

Sales in the main powerboat segments — five fiberglass categories and the two aluminum groups — totaled 2,319, compared with 2,124 in December 2010. Sales industrywide rose 7.6 percent, to 3,322 boats.

December is typically the slowest month of the year, and sales for the month traditionally represent about 2 percent of the year’s total volume.

“[The data] was following a trend of continued improvement, but nobody holds their breath for December numbers,” Rosen said, adding that he was pleased to see the 14- to-30-foot fiberglass category inch back upward.

For all of 2011, sales in the main powerboat segments rose 2.2 percent, to 76,625 boats, but industrywide sales fell 1.8 percent, to 121,210 boats.

The sales information is based on registration data from 28 early-reporting states, or about 63 percent of the nation’s boat market. Reports of sales of documented vessels were complete only through Oct. 18 because of data entry delays at the Coast Guard. For that reason, Rosen said, sales figures for boats 30 feet and larger are significantly understated in the data.

Sales of fiberglass boats in the lower-volume 31- to 40-foot cruiser category and 41- to 62-foot yacht group fell sharply in December, but sales in the 63- to 99-foot semicustom and custom yacht group rose to 10 boats from seven a year earlier.

“It was only three boats, but it was three million-dollar boats,” Rosen said.

Sales of jetboats were up 80 percent, or 16 boats, to 36, and sales of ski boats rose by 10.1 percent, or eight boats, to 87. Sales of personal watercraft fell 6.4 percent, to 309, and sailboat sales fell 9.1 percent, or six boats, to 60.

Click here for December sales figures.

— Jack Atzinger

Related

1_CHAPARRAL.FAFARD

Chaparral VP Takes Expanded Role

Senior vice president Mike Fafard will now be in charge of manufacturing, in addition to engineering and design

1_ABYC.ELECTRICAL

ABYC Offers New Electrical Course

Advanced Marine Electrical, the group’s newest certification, is an on-demand, online course outside of scheduled classes

1_SILENTYACHTS

Silent-Yachts Acquires Italian Yard

The facility in Fano, on the Adriatic Sea, has 236,806 square feet of production space and will employ about 250 people

1_GETTINGTECHNICAL

Increasingly Infinite Options

Additive manufacturing is rapidly becoming a go-to technology for companies in the marine industry, and while some choose to outsource, others are taking advantage of the rapidly dropping price of 3D printers.

DealerOutlook

Celebrating 50 Years of the Clean Water Act

The great strides in water quality that the CWA has created have been a huge benefit to boating, but there’s a lot more that remains to be done.

1_IRISINNOVATIONS

Iris Innovations Opens U.S. Office

The U.K.- based on-board camera manufacturer aims to leverage its new location in Fort Lauderdale, Fla., to strengthen its position in the U.S. market.

1_KVHCEO

KVH Industries Appoints CEO, Directors

Brent C. Bruun takes over as president and CEO, and David Kagan and David Tolley were appointed to the board.

1_WINNEBAGO.EARNS

Winnebago Reports 3Q Results

The parent of Chris-Craft and Barletta said profit margins widened after its acquisition of the pontoon builder.