Boat sales show slow recovery in 2Q

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New-boat sales were mixed in the second quarter as the aluminum boat segment showed a gain of 4.7 percent while the fiberglass market, including personal watercraft, fell 5.5 percent.

A total of 45,982 fiberglass boats and 35,783 aluminum boats were sold during the quarter, according to Aarn Rosen, national marine sales manager at Statistical Surveys Inc.

In the aluminum category, the market share leaders were Tracker Marine at 22.3 percent; Brunswick (17.5 percent); Alumacraft (8.5 percent); Bennington Marine (7.7 percent); and Yamaha (4.4 percent).

Pontoons led the growth in the aluminum segment with a 10.8 percent increase, to 14,773 units. Market share leaders for pontoon sales were Bennington Marine (18.5 percent); Tracker Marine (11.9 percent); Nautic Global Group (10.5 percent); Brunswick (9.1 percent); and Premier Marine (7.8 percent).

Click here for sales numbers from 33 brands in the segment.

Sales of fiberglass boats 14 feet and larger were nearly flat, falling 0.2 percent, to 24,642 boats. Market share leaders in the 14-foot-and-larger segment were Brunswick (11.9 percent); Tracker Marine (7.7 percent); Yamaha (5.7 percent); Carolina Skiff (4.4 percent) and Ranger (3.8 percent).

Click here for sales numbers from 33 brands in the segment.

Sales of fiberglass boats 30 feet and larger were flat for the quarter, at 1,622 boats. Sales in the segment declined 18.3 percent for the quarter last year. Builders that sold more boats in the quarter this year in that segment than they did a year earlier were Sea Ray; Beneteau; Jeanneau; Grady-White; Bavaria Yachts; Regal; Azimut; Cruisers Yachts; Chaparral; Meridian Yachts; Yellowfin Yachts; Princess Yachts; Monterey; Back Cove Yachts; Everglades; Hydra-Sports; SeaVee; and Viking Yachts.

The boat sales data are based on registration information from 47 states, or 98 percent of the U.S. market. Sales of documented vessels were incomplete because of entry delays at the Coast Guard, which could cause sales of boats larger than 30 feet to be understated.

Declines in the sterndrive boat segment for all lengths dramatically narrowed for the quarter, dropping 4.9 percent to 7,546 units. In the same quarter last year the percentage declines were in the mid-30s. The market share leaders for sterndrives were Brunswick (27.9 percent); Tracker Marine (11.7 percent); Marine Products (8.7 percent); Cobalt (7.3 percent); and Glastron (5.3 percent).

The ski boat segment also improved, posting a nominal decline of 0.8 percent, to 2,224 boats. The market share leaders were MasterCraft and Malibu (24 percent); Correct Craft (14.5 percent); Moomba (9.4 percent) and Tigé (6.3 percent).

Click here for sales numbers from 13 brands in the segment.

The deckboat segment turned positive for the period, rising 0.2 percent, to 1,878 units. Brands with the highest growth in market share through June were Hurricane, Sea Ray, Nautic Star, Bayliner, Southwind and Lowe.

Click here for sales numbers from 29 brands in the segment.

The PWC market fell 11.6 percent for the quarter, to 16,518 units. The market leaders were Bombardier Sea-Doo (46.9 percent); Yamaha Wave Runner (39.5 percent); Kawasaki Jet Ski (12 percent); and Honda (1.6 percent).

Click here for sales numbers from five brands in the segment.

Overall, final second-quarter boat sales point toward a slow and gradual recovery in most market segments, according to Statistical Surveys. The PWC category was the only segment still posting double-digit declines for the quarter, according to Rosen, adding that seeing a number of segments stabilize in the period was a welcome relief after the dramatic declines of the last few years.

Rosen said preliminary numbers indicated that the positive trends were continuing in the third quarter.


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