Boat sales slide in November

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The market for new boats continued to shrink in November, but another month of growth in the aluminum segment and a single-digit decline in the personal watercraft market pointed to an improved retail climate.

Sales of all fiberglass boats, including personal watercraft, fell 15.6 percent for the month, to 1,945 units, compared with 2,304 in November 2009. Sales in the popular 14- to 30-foot segment fell 13.5 percent for November, compared with the same month a year earlier.

Sales of aluminum boats rose 10.3 percent in November on a year-over-year basis; sales of personal watercraft fell 9.8 percent.

Modest sales growth is expected as the industry moves into the 2011 boat show season while the economy finds a new equilibrium.

The preliminary statistics cover 28 early reporting states that represent about 67 percent of the national market. Only states that provide weekly or monthly information are in this report.

November sales represent 2 to 3 percent of calendar-year volume.

— Aarn D. Rosen

National Marine Sales Manager

Statistical Surveys Inc.


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