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Boat Trader debuts dealer data index

Boat Trader announced today the release of its Dealer Market Index, the first in a series.

Boat Trader said the index, drawn from company data, provides deeper insight into what prospects are doing on the website from the top of the purchase funnel to the conversion point.

The data provide national and regional market information for boat dealers and include detailed information about consumer searches by boat length; top 25 searches by manufacturer; sales from leads generated by boat length; regional inventory by length; and regional inventory by price. Boat Trader, a Dominion Marine Media business, said it offers the widest selection of boats for sale in the country.

"We have mined a wealth of data about consumer visits to Boat Trader," Dominion Marine Media editorial director John Burnham said. "Now we've compiled that data into an index that gives dealers deeper access to that information and the chance to see how it's changing over time. Our hope is that it provides them with the data they need to make tough business decisions."

The first copies of the index will be made available Oct. 21-22 to boat dealers attending the Boating Trades Association of Texas Marine Retail University at the Omni La Mansion Del Rio in San Antonio.

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