Skip to main content

Boat Trader debuts dealer data index

Boat Trader announced today the release of its Dealer Market Index, the first in a series.

Boat Trader said the index, drawn from company data, provides deeper insight into what prospects are doing on the website from the top of the purchase funnel to the conversion point.

The data provide national and regional market information for boat dealers and include detailed information about consumer searches by boat length; top 25 searches by manufacturer; sales from leads generated by boat length; regional inventory by length; and regional inventory by price. Boat Trader, a Dominion Marine Media business, said it offers the widest selection of boats for sale in the country.

"We have mined a wealth of data about consumer visits to Boat Trader," Dominion Marine Media editorial director John Burnham said. "Now we've compiled that data into an index that gives dealers deeper access to that information and the chance to see how it's changing over time. Our hope is that it provides them with the data they need to make tough business decisions."

The first copies of the index will be made available Oct. 21-22 to boat dealers attending the Boating Trades Association of Texas Marine Retail University at the Omni La Mansion Del Rio in San Antonio.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.