Boat Trader debuts marketing software

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Boat Trader announced today the launch of a full-service marketing suite.

Boat Trader Marketing Solutions is designed to help dealers promote the brands they carry and other aspects of their business, including financing, service, parts and accessories.

Boat Trader said Marketing Solutions’ search engine optimization tools capture consumers searching for the brands a dealer carries while the paid search marketing product simultaneously delivers relevant advertising that will generate 40 percent of all click-throughs. The suite of products also includes professionally developed websites with multiple levels of customization, from basic turnkey sites to fully customized mobile experiences.

“Boat dealers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes dealers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” Dominion Marine Media Marketing Solutions director Sonya Schweitzer said in a statement.

“Although there are many companies offering similar solutions, Boat Trader Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how dealers can best engage with them.”

Dominion said Boat Trader advertises the widest selection of boats for sale in the country.

Boat Trader said dealers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings. Marketing Solutions creates and distributes unique content across social media networks and the email marketing product allows dealers who carry multiple manufacturers, lengths and types to reach an audience specifically selected for each product, Boat Trader said.

Marketing Solutions’ reputation management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process, according to Boat Trader.

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