Boat Trader and its sister company boats.com announced a partnership with Michigan-based Statistical Surveys.
The partnership provides dealers with localized sales data through the Dealer Analysis Report. Available by subscription only, the Statistical Surveys Dealer Analysis Report gives dealers a detailed snapshot of current sold-boats data in the counties in which they compete. Dealers can choose to receive data from more than 14 segments of boats in as many as 25 counties. Detailed reports, sorted by length, make, model and ZIP code, are delivered on a monthly or quarterly basis.
“This type of sales data has never been available to dealers on such a focused, localized and regular basis before,” Boat Trader and boats.com sales director Kirsteen Lankford said in a statement. “It allows dealers to know exactly what inventory is moving in their market, and when.”
“Statistical Surveys Inc. is excited to partner with Dominion Marine Media representing the Dealer Analysis Report,” Statistical Surveys national marine sales manager Ryan Kloppe said in a statement.