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Boat Trader launches online sales lead tool

BoatTrader.com unveiled Locator Leads 2.0, a targeted boat lead generator for boat dealers.

"Many of today's boat buyers know exactly what boat they want, right down to the make and model, but they may not be able to find it on BoatTrader.com," Boat Trader brand manager Kim Rocco said in a statement. "BoatTrader.com provides them with the ability to communicate their precise requirements via a Web request form, which is then shared directly with boat dealers, resulting in a highly qualified lead for the dealer who responds."

With Locator Leads 2.0, subscribing dealers can filter their leads in two ways: by location, where leads are either national (anywhere in the U.S.) or local (150- to 250-mile radius from a specific ZIP code); and/or by make and model.

"The results are pretty impressive. Our research shows that nearly 40 percent of boat buyers using Locator Leads plan to purchase a boat immediately and that 20 percent of Locator Leads users bought a boat from the dealer who contacted them," Rocco added.

Boat dealers who wish to learn more about Locator Leads 2.0 can contact the Boat Trader Customer Service team at (877) 354-4069 or by e-mail at dealersupport@boattraderonline.com.

Boat Trader and Soundings Trade Only are divisions of Dominion Enterprises.

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