BoatChat joins MRAA as premier partner

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The Marine Retailers Association of the Americas said it has added BoatChat, a live chat support and software program for marine dealers, as a premier partner.

“BoatChat is committed to helping marine dealers and OEMs connect with their online guests and exceeding their expectations of how shopping for a boat should be. … BoatChat was created because boat dealers don’t have the manpower to staff a chat feature on their website. Chat requires immediate response, making it impossible for a boat dealer to be ready for questions on sales, service and parts in 10 seconds or less.” Michael Chaparro, BoatChat’s vice president of marketing, said in a statement.

BoatChat trains industry-dedicated personnel with chat-specific technology and dealer-customized scripted answers. The program helps a marine dealer capitalize on the user traffic on its website and lets the business determine whether a visitor is a potential boat buyer or someone who is just browsing.

“At MRAA we strive to partner with organizations that offer products and services that will benefit our retail members,” MRAA president Matt Gruhn said. “We’re impressed with how BoatChat helps our dealers deliver a higher level of customer service by engaging their customers whether the dealership is officially open or not.”


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