Boateka Opens Refurbishment Center

Boateka, a certified preowned boat business owned by Brunswick Corp., last week announced it opened a 22,000-square-foot refurbishment and sales center in Merritt Island, Fla.

Boateka, which had been operating out of Brunswick’s Integrated Manufacturing Facility in central Florida, reconditions previously owned boats, including engine service and repair, electrical and components, fiberglass, upholstery, detailing and trailer fit. The boats are offered for sale to the public and to Freedom Boat Club franchisees. (Brunswick Corp. is the parent company of Freedom Boat Club.)

The company says the Merritt facility is “designed to enhance the boat-buying experience and provide continued synergies between Freedom Boat Club, Brunswick Boat Group, Mercury Marine, and Brunswick’s parts and accessories businesses.

“This is an important milestone in the continued growth of Boateka,” Brunswick Business Acceleration president Brenna Preisser said in a statement. “We are uniquely positioned to deliver a scaled and differentiated business model based on the fleet supply from our more than 360 Freedom Boat Club locations.

“The need to expand into a fully integrated facility is a function of our early success,” she added. “We see opportunity to scale Boateka as a stand-alone business and partner throughout the industry.”