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Boating group planning name change signs deal with Rushton Gregory

Rushton Gregory Communications said it has added the United States Power Squadrons to its client roster.

Tasked with helping to officially introduce the organization’s new name, America’s Boating Club, Rushton Gregory will provide public relations, media management, advertising and social media services.

The country’s largest nonprofit boating organization, the United States Power Squadrons is dedicated to making boating safer and more enjoyable by teaching classes in seamanship, navigation and related subjects.

The organization also serves as a virtual “yacht club” with boating and social activities for all types of recreational boaters. Members are boating families who contribute to their communities by promoting safe boating through education. The United States Power Squadrons has over 27,000 members organized into 356 squadrons across the country.

“United States Power Squadrons is a venerated authority on boating safety in the process of a compelling transition in branding aimed at bringing boating safety to the masses,” Andrew Golden, principal and co-founder of Rushton Gregory, said in a statement.

”We look forward to promoting the organization’s boating and social events, as well as its online training classes and webinars, to help an expanding group of boaters become more confident in their abilities.”

“For more than 100 years, United States Power Squadrons has been leading the way on the importance of boater safety education,” said Louie Ojeda, chief commander, United States Power Squadrons.

“We will continue this important mission as we launch America’s Boating Club. Being a member of our organization is about friendships, bettering our community and being the most confident boater you can be. This is the purpose of the America’s Boating Club and we are delighted to work with Rushton Gregory in our marketing efforts.”

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